Monday, December 1, 2014

CALYXTA has arrived #BeautyBuzz

Top Left Clockwise: Introducing myself as Calyxta's EIC and Sales and Marketing Director to Press and VIPs; Some of the Calyxta team including our CEO Alfonso de Dios, COO Lyda Aguinaldo, Cover Girl Mari Jasmin and Creative Director and Marketing Manager Dane Gonzalez; FKSK Cleans up well, don't you think?
So I'm about to do a completely shameless plug here, but heck, we have been working so hard on this that I feel like we deserve a pat on the back and to shout it out to the world! We launch TODAY, December 1 so go visit the site!

Calyxta was an idea that grew into something bigger than we expected, and will only continue to do so. Dane and I, along with our team, were hired to plant the beauty seed and grow it into something yet unseen in this e-commerce industry. When we started, we didn't even have a name yet, we had no website and no products. All we had were ideas and the go-signal to build.

First of all, the name Calyxta traces it's roots back to the Greek name Kallisto, meaning "Most Beautiful," and that is what we at Calyxta want you to feel, the most beautiful versions of yourselves. Our philosophy of aspirational but attainable beauty encourages women of all ages to be accepting of their natural beauty, but constantly wanting to improve themselves inside and out.

Instead of being merely an e-commerce site, we decided that a magazine format with loads of content would make more sense, especially since we are carrying a lot of new brands that you all might not be familiar with yet, so we are making it as easy as possible for you all to make decisions before purchasing, plus you get to visit the site whenever you want for beauty tips and tricks! Our contributors are known in the beauty industry, either as writers or make up artists, so you know you are getting real advice from credible sources.

Wanna know more? Experience it for yourselves! Visit and take a look around. Our first cover girl Mari Jasmin is as pretty as ever so do check out the cover story before you head to the shop. Expect new content weekly and new products monthly.

Hope you enjoy exploring beauty with Calyxta!


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